18900 W Capitol Dr
Directions Brookfield, WI 53045

  • Sales: (262) 599-6599
  • Service: (262) 599-6553
  • Parts: (262) 599-6559
  • Body Shop: (262) 599-6602

Springtime in Wisconsin

We are lucky to live in such a beautiful state that we have so many places to visit. If you like city, we have city. If you like scenic, we have even more of that. Here are just a couple destinations that you could consider this spring.

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Soerens 100 Year Anniversary Is A Big Deal

We aren’t just celebrating 100 years of business; we are “celebrating a century of nice.” As the “Home of the Nice Guys,” we have for 100 years treated our customers and employees with respect and that’s not going to change. Our goal is for “everybody to have a ‘nice’ experience.”

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The 2017 Greater Milwaukee Auto Show

The Greater Milwaukee Auto Show gives you the chance to browse over 400 of the newest car models, have an up close and personal experience with the latest exotic cars from the DuPont Registry, test drive over 30 vehicles, and speak with experienced salesmen with no pressure to buy.
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Soerens Ford of Brookfield

We are very proud of our longevity in the car business and the reputation it has worked so hard to build in the community over the years. We are also proud of the loyalty of our customers as many have never purchased a vehicle from another dealership. We take great pride in being able to give back to the community through various sponsorships and donations.

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Ringing In The New Year As We Turn 100!

When we sing Auld Lang Syne this New Year’s Eve while entering 2017, we’ll also be singing Happy Birthday as we’ll be entering our 100th year in business. Over the next year we’ll not only be celebrating 100 years of “Nice,” but also remembering all four of our generations. Please be on the lookout for many exciting Soerens Ford of Brookfield happenings!

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Fall In Lake Country Wisconsin

Southeastern Wisconsinites will swear to you that there is nothing like summers in Lake Country. But come the first of September we are all on our knees pleading with Mother Nature for a cool, crisp breeze from the north and a reason to grab a sweater on our way out the door. Fall in Lake Country means an end to wearing Deet as your preferred scent . . . 

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Employee Spotlight: Get To Know Tom Heimsch

Trust Tom and his long-time friends at Soerens Ford of Brookfield the next time you need body work done. No other body shop in the market can promise you the same experience or the same passion for serving the community they’ve been a part of for 99 years and counting.


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Honoring First Responders

All First Responders are eligible for a $2000 rebate after the purchase of any new Ford F-150 or F-250. This show of appreciation goes above and beyond just like they do for us every single day. That’s a $2000 truck rebate after the over 250 current incentives offered on Soerens Ford of Brookfield’s website!

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